展会现场英语实战：从迎宾破冰到收尾要联系方式的高频句型

展会英语：让客户在展位前停下来

开场30秒：破冰而不吓跑客户

忌讳的开场是May I help you?――客户本能回答Just looking。更好的开场是观察加具体：I see you are looking at our solar panels. Are you importing from China currently? 用产品切入，问题具体可答。

递名片与让座深谈的衔接

破冰三件套走完，用诱饵邀请坐下：Here is my card. Would you like to sit down for five minutes? I can show you our factory audit report.

谈深了：产品、价格与合作的推进句型

挖掘需求三问：What is your main market at the moment? / What volume do you usually order per shipment? / What matters most to you ― lead time, certification, or price? 三问下来，报价才有针对性。

谈价格的弹性表达：This is our FOB price based on 500 pcs. For a 40HQ container, we can offer 3% off. 把优惠和量绑定；This price is valid till the end of the show. 制造紧迫感。

应对砍价的两句话

客户压价时换思路：Instead of cutting the price, may I suggest we adjust the material spec ― that saves 5% without hurting quality. 再留余地：Let me check with my manager and get back to you tomorrow morning.

收尾与跟进：展会上最值钱的动作

客户离开展位前必须完成三件事。

1. 换名片：May I have your card?
2. 确认联系方式：How do you prefer to be contacted ― email or WhatsApp?
3. 约定跟进时点：I will send you the catalog and quotation by Thursday. Is that OK?

现场记录习惯：名片背后速记客户关注的产品、目标价、市场、决策角色。当晚整理成展会客户分级表（A意向明确、B有需求、C收集信息）。

展后首封跟进邮件的黄金24小时：Subject: Nice meeting you at Canton Fair ― Solar Panels + Your Market. 正文三句话――感谢到访、提及现场聊的具体话题、附上资料。展会后一周内的跟进回复率远高于后期。

江南财子网校【外贸口语与展会实战营】

展会全流程情景演练、高频句型强化训练，外教模拟客户一对一陪练；配套江南财子网校口语资料与备考交流群。

下一次展会，让每个路过的客户都停下来。

温馨提示：以上内容由江南财子网校教研团队整理发布，欢迎咨询课程顾问，免费领取试听课与备考资料包。